Corporate Social responsibility Case Study

Canon: Fujio Mitarai's "Excellent Global Corporation Plan"

OR

Abstract:
The world's leading maker of copiers and printers, Canon Inc., reinvented itself from an unwieldy conglomerate burdened with money-losing subsidiaries into a globally focused 21st century company. Fujio Mitarai, who took over as the President in 1995 when the company was faced with a difficult operating environment, was given the credit for bringing back the lost glory of the company. His first initiative was to promote the 'excellent global corporation plan'. The plan was divided into two phases: Phase (I) (1996-2000) and Phase (II) (2001-2005). Phase (I) of the business plan emphasised on improving the company's financial situation by cutting costs, taking care of profitability of the entire Canon Group, and creating more competitive products. Phase (II) of the 'excellent global corporation plan' aimed at expanding the company globally and shifting to overseas production.

Pedagogical Objectives:

• To discuss the initiatives taken up by Fujio Mitarai under the 'excellent global corporation plan' to bring back the lost glory of Canon Inc.
• To discuss the future plans of Fujio Mitarai for the further growth of the company.

Keywords :  Canon; Fujio Mitarai; Excellent global corporation plan; Canon under Fujio Mitarai; Consolidated accounting system; Management reform committee; Growth Strategies Case Study; Profit-first policy; Cell production system; Just-in-time system; Xerox; Phase (I) excellent global corporation plan; Phase (II) excellent global corporation plan; Research and development; Kyosei; Management strategy committee